WebSep 7, 2016 · 4. Objective There are two main objectives of this campaign: (1) to inform consumers about the truth about what’s in their food and (2) to encourage consumers to … WebSep 30, 2013 · After watching the video I just had to know more about everything, about Chipotle, the food, and the Scarecrow. Although there are both people who disagree with this campaign and those who love it, in the end Chipotle achieved its goal of using a digital platform to develop this campaign and delivering it via social media to get their message …

What Does “The Scarecrow” Tell Us About Chipotle?

WebLike the acclaimed, award-winning "Back to the Start" campaign, the new effort, called "The Scarecrow," is another grand statement from the restaurant chain about the world of industrial food ... WebOct 1, 2013 · But recently everyone’s favorite burrito fabricator, Chipotle, inadvertently put a new spin on what it means to be a millennial. In releasing their new ad, “The Scarecrow,” … red honda 4dr accord 1999

The Scarecrow’ Ad: Chipotle Shows the Cruel World of Factory …

The Scarecrow is a 2013 animated short film and advertisement by the American restaurant chain Chipotle Mexican Grill. The film features Fiona Apple singing a cover version of "Pure Imagination", originally performed by Gene Wilder as Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory. See more In a dystopian world named the City of Plenty, the main character, Scarecrow, starts work at the "smoke-spewing" Crow Foods Factory. He sees a tube extracting a substance labeled "100% Beef-ish", but being marketed to … See more Chief Marketing Officer Mark Crumpacker stated that because his company "is on a mission to change the way the world thinks of and eats fast food," they wished to inform the public … See more • Agribusiness • Agricultural marketing • Animal welfare • Industrial agriculture (animals, crops) • List of animation shorts See more • The Scarecrow at IMDb • Watch video on AdForum • Watch video on YouTube See more The short film was released on September 11, 2013. By September 19, it had been viewed 5.5 million times on YouTube. The Scarecrow has been praised as innovative marketing and a "beautiful" work of art. AdWeek felt that the effective animation and … See more • Bruell, Alexandra (16 June 2014). "CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'". AdAge. Archived from the original on 15 May 2024. Retrieved 14 May 2024. See more WebSep 17, 2013 · The fast food chain produced the ad in conjunction with the release of its new mobile game The Scarecrow, which seeks to educate and engage the public about food issues. Regardless of how you feel about … WebOct 8, 2013 · In the new Chipotle commercial called, “The Scarecrow,” which is a three-minute animated story, we see the inside of a fast-food factory where the unhealthy ways … ribston pippin estate agency